For the theoretical exhibition our group is planning I was given the task of researching 'Advertising' and below is what I found:
NEWSPAPERS
www.gloucs.thisisads.co.uk
You can place an advertisement online to appear in a weekly local paper through this website, the website does package deals to get your advertisement across to a wider audience and range of readers.
5cm x 1 column ad package you could get:
Gloucestershire Echo - x6 Inserts
Gloucester Citizen - x6 Inserts
Stroud Life - x1 Week
For either:
£27.99 (SUPER-AD) +£2.50 per +1cm
£10.99 (General ad) +£5.00 per +1cm
You can also choose to get your advertisement in The Post and The Bath Chronicle for an additional £7.50 package deal OR for £5.00 each.
Another newspaper I looked at getting an advertisement in was the University of Gloucestershire's newspaper, SPACE, which we could try and arrange a free deal with as students studying at the university.
POSTERS/FLYERING
To keep costs and make our poster photocopy friendly we would look at creating a Black and White design for our poster.
Price?
7p per A3 paper copy
If we got our poster design to fit 6x A3 sheet and printed x100 copies, we would make 600 posters/flyers and the cost would be only £7.00.
Where?
Ideas for where we would hand out our flyers or put up our posters:
- University of Gloucestershire campus', Park, FCH, Oxtalls
- Town centre
- Shops/Local businesses
- Train station
- Bus stops
- Art gallery
SOCIAL MEDIA
Facebook:
- Create an event - make it a public event so that it is open to anyone, anyone can invite friends to join. Invite all your friends lists. Encourage others to do so too!
- Share event page
- Post statuses
Twitter:
- Create a #hashtag i.e. #BeingYoungExhibit
- @Local businesses, arts, people of interest and ask for retweets
- Post on current trends
APPS
Vine:
- Create a 6 second video 'sneak preview' of the exhibition
- Tag and add to trends, arts, promotion
- Re-vine and popular-page
ONLINE MISC.
www.friday-ad.co.uk/cheltenham
You can place an online advertisement on this website for free on Friday.
www.deviantart.com
deviantART is an online community showcasing various forms of artwork. On the website you can create an event, post and message on forums. Share your event or send messages to your followers, perhaps display a sneak preview of your piece of artwork that will be at the exhibition.
E-MAIL
Send out an e-mail with a brief letter explaining who you are, what it is you're doing and when it is with an attached document of the poster/flyer.
Who?
- University students
- Old schools/teachers
- Family and friends
- Local businesses
MISC.
Students Union?
Speak to SU President Kesh and ask for advice on how they have advertised events in the past.
Chapel?
Ask for advice on how they have advertised for events in the past, ask perhaps for a mention at the end of a service if appropriate.